DON’T TOUCH MY BRAND! A legal French insight into the brand protection in the context of this eventful year in Paris.
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“Olympic and Paralympic Games: Don’t touch my brand! “The use of the Olympic symbol, the terms Olympic Games, Olympiads, their neologisms, the reproduction of the various Olympic distinctive signs, photos relating to the Games or the logos of the various games, cannot be made without the express prior agreement of the Olympic movement. In […]